Online learning platform
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Client:
Aakash Institute
Practice:
Experience Design · Strategy
Scope:
Rebuild the path from browsing to enrollment, so it behaves like a considered purchase, not a content dump.
Aakash’s website hadn’t changed in seven years and had swelled to nine thousand pages mostly blog content built to capture attention, not guide a decision. People weren’t leaving because they were uninterested, they couldn’t find what they came for. We treated enrollment like a purchase, shortening the journey end to end. But Indian education is phygital so the site was built to hand off to a real person at the right moment.
