Selected work
Selected work
Selected work
Work
We show a small number of projects, by design. Each one marks a defining moment, a point where a company's direction was genuinely at stake, and where the decisions made mattered more than the screens produced.
We have chosen to write about the decisions, not just display the outcomes. If you want to understand how we think, this is the place to look.
Samas is a multidisciplinary design practice for companies facing defining moments. We work across strategy, brand, and experience bringing context and judgment to the decisions that shape what a company becomes.
Havells Loyalty
Program which offers savings, priority service, and exclusive benefits.
Experience
Strategy
Qualys
Enterprise Cyber Risk and Security Platform
Experience
Strategy
Design Systems
Design Systems
Design Systems
Not everything is shown here
Over ten years as GDD Experience Design, and now as Samas, we have worked on far more than appears on this page — including projects under NDA, internal product work, and engagements we are proud of but cannot yet publish. What you see here is simply what we have chosen to write about properly.
If you would like to discuss work relevant to your own situation, we are glad to share more in conversation.
Not everything is shown here
Over ten years as GDD Experience Design, and now as Samas, we have worked on far more than appears on this page — including projects under NDA, internal product work, and engagements we are proud of but cannot yet publish. What you see here is simply what we have chosen to write about properly.
If you would like to discuss work relevant to your own situation, we are glad to share more in conversation.